New Duval Superintendent has plans to improve schools, develop marketing department [JBJ]

by Ashley Gurbal Kritzer : Reporter

Superintendent Nikolai Vitti’s plan to improve Duval County schools has two parts: a focus on education, and a focus on putting the right spin on the situation.

The state of Jacksonville’s public school system is viewed by some as a deterrent to economic development, and the A-rated school system in neighboring St. Johns County is the primary driver of that area’s residential growth.

Vitti, who took the helm at Duval County Public Schools in fall 2012, spoke to commercial real estate trade group NAIOP of Northeast Florida on Wednesday and laid out his plans for the school district. He said he’ll focus on recruiting and retaining talented principals and teachers; creating a strategic plan to make the best use of the school’s resources; engaging parents; and developing “whole children.”
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